Brand Activations | Corporate | Sport | Concerts & Festivals | Cultural
Smart Auto | Riviera | Hyundai
Client: Uno Momento Event: Hyundai Activation
Services: Event Technical Managment | Lighting | Truss & Rigging
Project Overview
Twisted Pair Productions provided technical production delivery for a Hyundai vehicle exhibition held at The Gabba stadium in Brisbane as part of a pre game activation.
The installation was designed to showcase Hyundai vehicles to arriving stadium guests ahead of the match, creating a strong visual presence within the stadium concourse. The activation formed part of a broader brand experience designed by Colour Blind.
Working in collaboration with the design team, Twisted Pair Productions was engaged to supply and deliver the technical infrastructure required to bring the activation to life on site.
Production Requirements
Stadium activations require production systems that are visually impactful while remaining practical within a high traffic environment.
For the Hyundai exhibition, the production needed to support:
• A clean and visually engaging vehicle display environment
• Lighting to highlight the vehicles and exhibition space
• Technical infrastructure that integrated with the stadium environment
• Reliable systems capable of operating throughout the pre game crowd arrival period
The installation needed to maintain strong visual impact while remaining safe and accessible within a busy stadium concourse.
Technical Delivery
Twisted Pair Productions provided equipment supply, installation and on site technical delivery for the activation.
Lighting Systems
Lighting was used to define the exhibition space and highlight the vehicles within the display environment. Carefully positioned fixtures helped create a focused presentation area while maintaining visibility within the surrounding stadium environment.
The lighting design helped draw attention to the activation while complementing the broader stadium atmosphere on game day.
Production Installation
Our team managed the on site installation and technical delivery of the activation, working closely with Colour Blind to ensure the production elements aligned with the design intent.
The installation was delivered within the operational constraints of the stadium while ensuring the activation was ready ahead of the pre game audience arrival.
The Result
The Hyundai exhibition created a strong brand presence within The Gabba stadium, allowing fans and guests to experience the vehicles up close before the event.
By delivering the technical infrastructure and on site production support, Twisted Pair Productions helped transform the designed exhibition space into a functional and visually engaging brand activation.
Speak with our team to discuss event production for your next event.
